Speak x ISS: Evolving Workplaces

Global workplace experience leader ISS needed to bring 11,000 data points to life – in a way that aligned with its refreshed brand positioning, Space to Thrive, and supported key business goals across sales, brand and customer engagement.

Speak Media was brought in to help shape the Global Evolving Workplaces Report, a flagship piece of thought leadership designed to showcase how work environments are evolving across 15 countries.

Our approach

We worked closely with ISS’s brand and strategy teams to transform a complex dataset into a concise, compelling narrative built around four strategic themes:

·      The enduring role of the office

·      Purpose-led spaces as a business asset

·      The growing importance of work-life flexibility

·      Why workplace experience now matters more than ever

We stripped out excess data, sharpened key insights, and elevated the story with expert commentary and real-world customer perspectives - creating a clean, engaging report fit for global audiences.

Beyond the report

To ensure the report delivered commercial impact, we developed a suite of supporting content, including:

·      A sales enablement deck tailored for regional teams

·      Social media assets for phased campaign use across the year

·      Copy for a HubSpot landing page, including an infographic of key takeaways

·      Ideas for future content and campaign extensions

The outcome

The report launched at ISS’s global event in Denmark and has since helped to fuel meaningful conversations with clients and prospects – supporting sales, retention and brand awareness around the world.

View the report here: ISS Global Insights Report – Evolving Workplaces