LinkedIn Leaders: a smarter way to show up online

Speak Media has joined forces with global tech and resourcing business Thunderlabs to launch LinkedIn Leaders – a new personal branding service for executives, founders and professionals who want to raise their profile on LinkedIn.

LinkedIn Leaders is designed to help ambitious professionals build visibility, credibility and meaningful connections through high-impact content – from sharp, human-first posts to profile updates and long-form articles.

Speak Media is powering the strategy and content engine behind the service – capturing insights from leaders and turning them into clear, authentic content that stands out in busy LinkedIn feeds.

Strong early momentum

The service has already attracted its first wave of customers, with early feedback pointing to strong engagement and positive results.

It’s a timely solution for today’s professional landscape – where hybrid work, portfolio careers and executive mobility have made online visibility more essential than ever. Whether it’s to attract opportunities, shape industry conversations or support a career pivot, more and more senior professionals are realising the value of showing up consistently and credibly online.

A shared vision: human-first content

The idea for LinkedIn Leaders was born out of a shared belief: that even in the age of AI, great content still starts with real human insight. In a world awash with templated, generic output, thoughtful storytelling and editorial craft can be a powerful differentiator.

The service offers a streamlined capture process and flexible tiered packages, making it easy for busy leaders to build a regular LinkedIn presence – without the overwhelm.

Global rollout coming soon

Following the successful Australian launch, LinkedIn Leaders will roll out in the UK and other markets later this year, tapping into the global networks of both Speak Media and Thunderlabs.

Paul Williams, co-founder of Speak Media, said: “We’ve spent years helping big brands tell their story. With LinkedIn Leaders, we’re helping the people behind those brands do the same – using smart strategy and editorial craft to cut through the noise. It’s exciting to see the early traction, and we’re looking forward to growing the service into new markets.”

How to join the new UK programme

If you’re interested in joining the first cohort of LinkedIn Leaders in the UK, please send us an email and we’ll be in touch with more details of how to apply.

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