Speak x Barclays: ‘10 Years of Spend’
We were proud to support Barclays in delivering their 10 Years of Spend report - a landmark content piece exploring how UK consumer behaviour has evolved over the last decade.
Our role: to help turn complex spending data into clear, compelling visual stories.
Working closely with the Barclays insights and editorial teams, we designed a suite of charts and visual elements that brought key findings to life- from the rise of digital content and DIY, to shifts in travel, retail, and entertainment. The result is a data-led narrative that’s as engaging as it is informative.
The report has been used to inform business leaders, policymakers, and media stakeholders, helping Barclays showcase the power of its Market & Customer Insights proposition.
This project reflects our strength in bridging strategy, editorial thinking and design- helping clients turn proprietary data into impactful content that builds reputation and drives engagement.