The 10 content trends that defined 2025 – and what they mean for 2026

Over the past year, we’ve been tracking the biggest shifts in digital content strategy – from AI-driven personalisation to Gen Z-first storytelling – and sharing them on LinkedIn, one trend at a time.

Now, we’ve pulled everything together into one comprehensive resource: The 2025 Trends Report.

This report explores the 10 trends shaping how brands connect with audiences today – and the ones you’ll need to master to stay relevant tomorrow. Inside, you’ll find:

  • AI personalisation – scaling relevance without losing trust

  • Short-form video – clarity over virality

  • Podcasts & audio – why voice is reshaping engagement

  • Interactivity & immersion – turning data into experiences

  • Authenticity & transparency – the antidote to corporate polish

  • …and five more trends that will define success in 2026.

If you want to understand what’s driving engagement now – and what’s next – this is your essential guide.

👉 Teaser gallery below – want the full report? Email us and we’ll send you your free copy.

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