The 10 content trends that defined 2025 – and what they mean for 2026
Over the past year, we’ve been tracking the biggest shifts in digital content strategy – from AI-driven personalisation to Gen Z-first storytelling – and sharing them on LinkedIn, one trend at a time.
Now, we’ve pulled everything together into one comprehensive resource: The 2025 Trends Report.
This report explores the 10 trends shaping how brands connect with audiences today – and the ones you’ll need to master to stay relevant tomorrow. Inside, you’ll find:
AI personalisation – scaling relevance without losing trust
Short-form video – clarity over virality
Podcasts & audio – why voice is reshaping engagement
Interactivity & immersion – turning data into experiences
Authenticity & transparency – the antidote to corporate polish
…and five more trends that will define success in 2026.
If you want to understand what’s driving engagement now – and what’s next – this is your essential guide.
👉 Teaser gallery below – want the full report? Email us and we’ll send you your free copy.

