Coutts Wealth Quarterly
A distinctive editorial platform expressing the core values of a global brand
“Speak Media bring a wealth of editorial knowledge to the table. They are committed to delivering high-quality publications and have provided excellent support and advice.”
Rupa Sudra, associate director of marketing and communications, Coutts
Objectives
We were asked to develop Coutts Wealth Quarterly into a high-quality editorial platform that would publish both business and customer stories across print and digital channels – while also fuelling both internal and external stakeholder communications.
Approach
Our team devised and developed a number of regular feature ideas to engage and inform employees, including ‘We Work Together’, ‘Client Confidential’, ‘The Knowledge’ (CPD), ‘How I Got to Where I Am’ and ‘City’.
These editorial ideas – many of which feature first-person accounts by staff representing different roles and geographical locations across the Group – encouraged staff to participate in the creation of Wealth Quarterly.
Results
The result was a distinctive, illustration-led look and feel, communicating the core values of the global brand.
The multi-channel magazine was packed with original feature ideas that focused on employee engagement and shared pride; working partnerships within the diverse community; celebrating successes with first-person accounts and sharing knowledge.
Audience engagement exceeded all targets, with the publication earning a 98% reader approval rating in an online survey.
The flagship print title went on to win an Institute of Internal Communications ‘Award of Excellence’.
Rupa Sudra, associate director of marketing and communications at Coutts, commented: “Speak Media bring a wealth of editorial knowledge to the table. They are committed to delivering high-quality publications and have provided excellent support and advice.”
